In August of 2017 I was asked to help out with a pro bono campaign at Droga5. The Ad Council had partnered up with JED and the American Foundation for Suicide Prevention to create a campaign to help prevent suicide. The campaign was created to help teens and young adults feel comfortable enough to reach out to a friend in need.

With a budget of $0, we originally hoped to get 10 artists to participate. We ended up getting 50+ artists to create a unique poster with the only rules being that it needed to be poster sized and contain the campaign tagline, Seize the Awkward. Colossal donated a massive outdoor painted wall in Bushwick and another company donated thousands of wild posters.